Published work.
Papers, press and talks.
The research and writing behind Tiriti-dynamic practice, with citations and links where we have them.
“…not just for New Zealand, but in fact for the world”.
Peer-reviewed papers
- Journal article · 2026
Tiriti-dynamic social marketing: a framework for transformative practice in Aotearoa New Zealand
Antric, T. and Reeder, T. A. Journal of Social Marketing, 16 (2), 173–190. First published online October 2025. doi.org/10.1108/JSOCM-04-2025-0118
- Journal article · 2025
Whānau first: a culturally responsive evaluation of the F.A.S.T. stroke campaign in Aotearoa New Zealand
Hayward, B., Vermillion Peirce, P., Antric, T. and Reeder, T. A. Full citation to come.
Press and articles
- Magazine feature · December 2025
Social marketing works better when Māori lead it
Te Awanui Reeder and Tim Antric. NZ Marketing magazine, issue 85, December 2025 to February 2026.
- Article · Hemisphere
Social marketing is more effective when it’s Tiriti-dynamic
A plain-language summary of the paper.
- Article · Hemisphere
Decoding Pūrākau: a journey into Māori storytelling
Te Awanui Reeder.
Talks
- Webinar · 10 April 2026
Tiriti-dynamic social marketing: Australian Association of Social Marketing webinar
Dr Tim Antric and Te Awanui Reeder, hosted by Professor Lukas Parker. Recording on YouTube.
Frameworks we draw on
- Book · open access · 2024
He Awa Whiria: Braiding the knowledge streams in research, policy and practice
Edited by Angus Macfarlane, Melissa Derby and Sonja Macfarlane. Canterbury University Press. He Awa Whiria was created by the late Professor Angus Macfarlane, alongside Associate Professor Sonja Macfarlane. We use it with acknowledgement and gratitude.
Writing about this kaupapa?
We’re glad to talk with researchers, journalists and practitioners.